Amazon Fresh | Delicious Design

Visual Recipes

For my artistic take on the Amazon Fresh brand I created a series of designs which will feature in different application across the brand.

I am proud to say the whole composition has entirely been created by me: from the cooking, to the pictures, to the illustrations, excluding the type which is a brush font I downloaded for free called Observant Demo.

Moreover, the images are the visual representation of recipes I will be inserting in the amazon fresh recipe maker app and which I am looking to gather into a small book collection.

After drawing and painting few ingredients to combine with the pictures I set down and came up with a creative name for each creative recipe. I then composed all elements on photoshop, warping the text around the photos and illustrations and applying a plain white canvas as a layer on the illustrations and type to separate the from the dish.